MARKETING PLAN FOR TECH STARTUPS : Built on Real Success Stories

The book every AI founder and marketing leader has been waiting for — bold, practical, and proven to work.By a tech executive who launched AI and developer solutions at Google and bootstrapped the marketing engine of an edge AI startup.With contributions from 30+ distinguished leaders at companies including Apple, Microsoft, Cisco, BCG, and VMware.“A must-read for all founders.” — Jeanine Banks, Investor and VP of Developer X, Google“A timely kick in the pants.” — Scott Buchanan, CMO, Stacklok“Saves months of wasted effort.” — Susan Schramm, Founder, Go-to-Market Impact“A North Star for startups.” — Filippo Rocca, CEO, Subbyx“I wish I had it in 2014 when I stepped into marketing." — Ian Andrews, CRO, Groq and former CMO, ChainalysisBuilding a product is hard.Getting people to notice is harder.This book is your trusted companion from idea to adoption to revenue.Through real-world examples, case studies, and insights from top operators, it shows how effective marketing unlocks growth.It’s a hands-on guide for:• Startup founders - shortcut to clarity under pressure• Marketing executives - gut check to align teams and accelerate growthYou’ll learn how to:• Position with scientific precision so value is unmistakable• Use storytelling to connect emotionally before the rational pitch• Build consistency so every touchpoint compounds trust• Turn AI companions into marketing superpowersWhether you’re launching your first product or leading a global team, Marketing Plan for Tech Startups delivers practical strategies, real-world examples, and an 18-element framework across Vision, Strategy, and Execution.❓ How is this book different from other marketing books?It’s not theory. It’s a hands-on guide, grounded in real-world examples, case studies, and contributions from 30+ distinguished leaders at companies like Google, Apple, Microsoft, Cisco, BCG, VMware, and hot startups.❓ Who is this book for?• Startup founders who need clarity and focus under pressure.• Marketing executives aligning teams to accelerate growth.• Future marketers and career changers entering the field.• Experienced leaders refreshing skills for the AI era.❓ What will I learn?• Position with scientific precision so value is unmistakable.• Use storytelling to connect emotionally before the rational pitch.• Build consistency so every touchpoint compounds trust.• Turn AI into a marketing superpower to move faster and smarter.❓ Why does it matter?Building a product is hard. Getting people to notice is harder. This book provides an 18-element framework proven across Fortune 100 giants and fast-moving startups — helping you avoid wasted effort and unlock real growth.❓ Can I use this framework outside of startups?Yes. While designed for startups, the principles apply across industries, from scaling SaaS businesses to global enterprises modernizing their marketing.❓ What stage of startup is this best for?From idea to scale-up. Whether you’re launching your first product or expanding a portfolio, the framework adapts to guide vision, strategy, and execution. Read more